Content Marketing Trends Impacting your 2020 Content Strategy

In 2020, content marketing will shift its focus to give audiences more interactive content, such as: shoppable posts, AR/VR, 360-degree video, quizzes and polls are just a few examples.

Top Trends for 2020

1. Data-driven creativity – the use of businesses data will direct the creativity of content
2. Brand Partnerships- Branded content will be developed with brand partnerships to gain awareness from new audiences via advocacy
3. Personalisation – Is used for authenticity and to further connect with your audience on an emotional level
4. Communities – Social communities can advocate companies to their own social followings – but you will need good content if you want them to do so.
5. In-the-moment/ micro-moment content marketingit is all about capturing the micro-moment, the purpose of content is not just to sell but to be useful when the customer needs it most.
6. Social media platforms are driving innovation in Interactive video & Data.
7. Content delivery systems should not just be able to recognise the individual, but the specific context of that individual interaction or transaction as well.