As we move into a new decade social media continues to lead the way in digital marketing.
In 2020 we will continue to see an increase in influencer marketing, content marketing, and video creation.
Here are 8 key digital marketing trends that you should consider investing in to succeed in 2020.
- Content Marketing – In 2020, content marketing will shift its focus to give audiences more interactive content, such as: shoppable posts, AR/VR, 360-degree video, quizzes and polls are just a few examples.
- Voice Search – By 2020 50% of searches will be voice. If brands are not starting to talk about how their content is searchable by voice, then they are behind the 8 ball.
- Video Content – Video was a digital marketing must in 2019 and it will continue to be one in 2020. Marketers report budgets increased 25 percent year over year. With consumer viewing habits explaining this budget increase. Video is the most engaged content online, with social media leading the way in innovation.
- Digital Advertising Spends – Content is the key player in impactful digital marketing in 2020, as it is authentic, emotional and efficient in its comms. The biggest change to content marketing is the advertising spends:
- Digital Ad spend 2018 – 8.7 billion (AU)
- Digital Ad spend 2019 – 17.2 billion (AU)
- Tik Tok – The new video content sharing social media platform. The Next “Facebook”, driven on authenticity & video, is the future of community content creation. Tik-Tok has already seen 1 billion installs globally.
- Influencer marketing – Influencers used to be huge celebrities with millions or hundreds of thousands of followers. Companies have been turning to people with a much smaller social media following to leverage as influencers and reach a targeted audience with a voice they trust called “micro-influencers”, this trend will continue in 2020.
- Augmented Reality – saw record growth in 2019. By 2023, the installed user base for AR-supporting products like mobile devices and smart glasses will surpass 5 billion people globally. Social media platforms & large online retailers are at the forefront of this growth.
- Microsoft
- Amazon
- Apple
- Facebook
- Google – making serious commitments
- Artificial Intelligence (AI) – continues its disruption across all aspects of marketing. Just some of these AI disruptions are;
- Search Engines – Google
- Ad Tech – Programmatic tools
- Content/Copy – creative recommendations
- Price comparisons – Airbnb pricing
- Chat Bots – website, social media
