Facebook have just announced an update to their ‘Facebook Mentions’ app. A specifically designed app for celebrities and public figures to broadcast to the public.

The latest update includes a new live video streaming function, allowing public figures to share real time events with their fans on Facebook.

Facebook “Live” offers the ability to create and watch live videos within Facebook as the action happens. If you’re hip, you know all about other livestreaming apps like Periscope and Meerkat. If you’re not hip, join a very large club.

Fans will be able to like and comment on the live streaming video as they watch it.

It will be interesting to watch how many celebrities and public figures take advantage of this new product.

Lets us know in the comments below, do you use “live streaming” for your business? YES or NO?