If you are doing any kind of Facebook Advertising for your business then there is one TOOL that you MUST know about, to get the most out of your ad spend on Facebook. FACEBOOK PIXEL

What is a Facebook Pixel?

The Facebook pixel is a tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use pixel data to:

  • Track conversions from your Facebook Ads
  • Make sure your ads are being shown to the right people
  • Build advertising audiences


You place the Facebook pixel code on your website, to help you track all actions on your website. The pixel works by collecting data.

You can then build targeted audiences for future advertising, including remarketing ads to people who have already visited your website.

It works by tracking users as they interact with your website and your Facebook ads.

This is the first post in a five part series on ‘Facebook Pixel’s’. We will be posting the next post soon titled ‘The benefits of using the Facebook Pixel’. We go into detail of all the above mentioned uses for the  Facebook Pixel.


Written by Tracey Jarvis