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marketing@xpandonline.com.au

How do the top 5 social media platforms stand up against each other? Check out this cool infographic that shows some facts, figures and statistics on 5 major social networks See Below

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Facebook has launched videos for business pages. Brands and publishers alike can now tell more of their story using this new format, leaving page visitors with a more immersive experience. Facebook has been moving towards a video dominated platform for some time now. With 2017 set to be the year that video makes up 74% …

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If you are doing any kind of Facebook Advertising for your business then there is one TOOL that you MUST know about, to get the most out of your ad spend on Facebook. FACEBOOK PIXEL What is a Facebook Pixel? The Facebook pixel is a tool that allows you to measure the effectiveness of your …

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There are many reasons why Facebook ‘likes’ are so important to your business.   Here are some of them: 1. It allows you to develop your fans relationship, and turn them into loyal customers.  You can let your fans know of any events that could be going on within your company, especially things like promotions or …

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Here are some tips for posting to Facebook, to help you determine ‘How to get more likes, comments and shares’: Photos are great for likes, and status updates generate the most comments.  Photos are still the most shared content on Facebook.  Videos are not as successful virally and links are the least likely to be …

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The new Timeline layout is mandatory for all page owners, now we are all trying to work out the best way to layout our page.  Some of the new rules for the Timeline layout are:   Your Timeline cover cannot have any promotional or calls to action in the design. Then can be not arrows …

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You’re just getting your head around a how a normal website works and now mobile websites have come along. You may be wondering “What are they”, “How does it work?” but more importantly “Do I need one?” In Australia the states are out!  12% of Australians are searching for products and services via their mobile …

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Im hearing the same thing over and over, small businesses have lost their search rankings, traffic & income in the weeks since Google latest update ‘Penguin’. Yes they have done it again!! If you have done article marketing in the past and had created and paid for hundreds of inbound links then its quite possible …

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Online Marketing Goals & Objectives So you have decided that you would like to market your business ‘online’.  Before your start anything you have to plan your ‘goals and objectives’ for each platform, and the overall strategy of your online presence. Without specifically defining your goals and objectives, your online marketing campaign is likely to …

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This week I am the ‘Guest Expert’ for a online ‘Business Forum’. Each day I will be posting valuable information and tips about Online Marketing. My first post was about the difference between ‘Inbound Marketing’ and ‘Outbound Marketing. The second one was about working out your businesses online marketing ‘Goals & Objectives’. I just posted …

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